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Your job as a property manager is one with many hats, and that means it's not just about maintaining the property. You also need to market your property to attract new tenants and increase retention. Here are four keys to effective apartment marketing campaigns to help you begin on the right foot.

Set Clear Goals

Create a list of what you want to achieve with your marketing campaigns. Do you want to increase traffic to your website? Do you need more leads from online searches? Are you looking to generate more awareness of your brand or real estate management services? Don't just set broad goals like "increase web traffic." Set specific targets (e.g., "increase web traffic by 20%.").

Choose the Right Channels

Every business and industry is different, so don't just go with any marketing channel. Think about where your potential residents are likely to be looking for information. If they're college students, market your property on Instagram, Tumblr, or Twitter—not Facebook or LinkedIn. If they're older, they may be using Facebook or Pinterest. Have a presence on multiple channels to help you find where your target audience is likely to be more active.

Create Great Content

The content you publish should be relevant, useful, and engaging. If you're not sure what type of content to create, ask yourself are there common questions your target audience frequently asks? What challenges do tenants face? What are tenants looking for in an apartment complex? If you can provide answers to these questions in blog posts, social media posts, or videos, you will be off to a great start.

Showcase Your Amenities

Those who look for apartments have certain things they search for—and if your property doesn't have them, they'll move right along. The more unique your amenities are, the better chance you have of someone wanting to move in. For example, there can be many pools and fitness centers in any apartment complex. But if you offer complimentary apartment yoga classes, an organic garden, or a dog park, that makes you stand out from the crowd.

Besides these four apartment marketing tips, you may also like to know how to use video marketing for your next campaign. Contact us at Targa Real Estate to learn more about our amenities, or check our website for our property services.